Luck.io Shuts Down After Paying Influencers Like Ansem $500K a Month

The party is over. Luck.io, the Solana-based on-chain casino that spent most of 2025 writing six-figure checks to crypto influencers, told players on Thursday to withdraw their funds. The operation is folding.

In a farewell note drenched in self-congratulation, the team called itself the largest and fastest growing on-chain casino ever built, insisted that “the concept works,” and hinted its technology would find “a new home in the near future.” Translation: the shell is dead, but someone may try this again.

The $500,000-A-Month Influencer Machine

A year ago, Luck.io was running one of the loudest marketing budgets in Solana wagering. The scale came from DL News, which reported in June 2025 that the casino was paying Luck.io influencers up to $500,000 per month each. Ansem, FaZe Banks, and Sol Jakey were among the names on the payroll, and they spent the next twelve months pushing the brand to their combined millions of followers.

In a May 2025 post from Ansem, the trader pitched Luck.io as “the first product in the degen space” where users kept control of their funds and every game was provably fair. It was not, in fact, the first. Plenty of blockchain casinos have made the same pitch for years.

Were the Audits Actually Real?

Luck.io’s homepage boasted $1.2 billion wagered across 286 million lifetime bets before the shutdown notice went up. The sales angle was simple: every wager, every payout, all settled publicly on Solana.

That story did not survive contact with skeptics. Selvlabs founder Foobar argued on X that the casino’s code was neither immutable nor publicly verifiable, and that the Foobar Luck.io audit critique alleged the review had been conducted over private email rather than in a public GitHub repo. If true, “provably fair” was a marketing phrase, not an engineering fact.

The Rollbit Connection Nobody Wanted to Mention

Crypto influencer Cobie went further, claiming Luck.io’s operators overlapped with Rollbit, a centralized crypto casino whose RLB token trades roughly 75% below its November 2023 peak. Luck.io kept that detail out of its press tour for months. Eventually, buried in an X thread, the team admitted its backers had shared history at the older casino.

The timing matters. In the four months leading up to June 2025, Rollbit’s daily revenue collapsed 90% from a February peak above $3 million. The influencer bill at its sister project could not outrun the same math.

What Happens When the Bear Market Eats the Marketing Budget?

A casino running half-million-dollar monthly sponsorships needs a degen crowd in a mood to gamble. That crowd thinned out fast. Luck.io’s eulogy frames the shutdown as a pause before reincarnation, but the on-chain scoreboard says something simpler: pay thirty influencers a fortune each, and the house still has to win big enough to cover them. It didn’t.

The concept works, they say. The bill, apparently, does not.